Legal
Privacy notice
How theloyaltyapp.eu collects, uses, discloses and protects personal information in the loyalty app.
Effective date: 1 February 2024
At Theloyaltyapp.eu we are committed to protecting the privacy and security of our users' personal information. This Privacy Notice outlines how we collect, use, disclose and protect your information when you use our loyalty app (the "App"). By using the App you consent to the practices described here.
1. Information we collect
Personal information
When you register an account with our App we may collect personal information such as your name, username, email address, phone number and demographic information.
Transaction data
We may collect information about your transactions within the App, including purchases, rewards earned, credit card information and points redeemed.
Device information
We may automatically collect information about your device, including device type, operating system, IP address and unique device identifiers.
Location information
With your consent we may collect precise or approximate location data to provide location-based services, such as finding nearby stores or sending targeted offers.
Usage data
We may collect information about how you interact with the App: the features you use, the pages you visit and your preferences.
Marketing data
Your preference as to whether to receive marketing communication from us or from third-party companies.
Communication data
When you contact us through our websites, mobile applications, online form, chat, telephone, email, post, Google Play Store, Apple App Store or customer support service, we collect the information you provide us.
2. The legal grounds for processing your personal data
Consent
You consent to our processing your personal data when you accept our Terms and Conditions and when you visit our websites and apps. You may withdraw your consent at any time by writing to info@theloyaltyapp.eu or through Profile > submit a complaint in the App. Please keep in mind that withdrawal may affect our ability to provide you with our services, and that it does not affect the legitimacy of processing carried out before the withdrawal.
Performance of our contract
We process your personal data in order to provide our services to you and to fulfil our contractual obligations.
Compliance with laws and regulations
We may process your personal data to ensure our compliance with the applicable laws and regulations of our industry and jurisdiction.
Legitimate interests
We may process your personal data to pursue our company's legitimate interests.
3. How we use your information
- Provide and improve the App: to operate, maintain and improve the functionality and performance of the App, and to develop new features and services.
- Personalisation: to tailor content, offers and recommendations based on your preferences and past interactions.
- Communications: to contact you about your account, transactions, service updates, promotional offers and other relevant information.
- Analytics: to analyse usage trends, track the effectiveness of marketing campaigns and gather insights into user behaviour.
4. Sharing and disclosure of your information
- Service providers: third parties who assist us in operating the App, processing transactions, conducting analytics or providing other services on our behalf.
- Legal compliance: to comply with legal obligations, enforce our terms of service, respond to legal requests, protect our rights, or prevent fraudulent or illegal activity.
- Business transfers: in the event of a merger, acquisition or sale of all or part of our assets, your information may be transferred as part of the transaction, subject to applicable privacy laws.
5. Data security
We take every reasonable measure to protect the security and confidentiality of your information, including encryption, access controls and regular security assessments.
6. Data transfers
We may transfer your personal data to countries outside the EEA for which there is an adequacy decision by the European Commission. We may also transfer personal data to, or permit access from, countries outside the European Economic Area without an adequacy decision only where this is necessary and justifiable on the legal grounds set out above, and where appropriate safeguards can guarantee the security of your personal data.
7. Your rights
You have the following rights regarding your personal data:
- To be informed about every aspect of the processing of your personal data. Much of that information is in this notice and in the cookie policy.
- Of access: to obtain confirmation as to whether personal data concerning you is being processed and, if so, a copy of the data we hold.
- Of rectification: to ask us to correct inaccurate or outdated data.
- Of deletion: to ask us to delete personal data we no longer have a legal ground to process.
- Of restriction: to ask us to restrict processing where you have doubts about accuracy, legitimacy or legal grounds, or where you object to automated processing.
- Of portability: to ask us to transmit the personal data you provided to a third party, where the relevant laws allow it.
- To object to processing for a specific purpose.
You can control the collection of location data through your device settings or by disabling location permissions within the App, though this may limit certain features. You can opt out of promotional emails or push notifications by following the instructions in the communication or by contacting us directly.
When you exercise any of these rights we will try to answer within a month. If we need more time we will tell you. If you have a complaint about how we use your personal data you can raise it with our customer support service at info@theloyaltyapp.eu, use Profile > submit a complaint in the App, or file a complaint with the competent data protection authority.
8. Children's privacy
The App is not intended for children under the age of 13 and we do not knowingly collect personal information from them. If you believe we have inadvertently collected personal information from a child under 13, please contact us immediately and we will take steps to delete it.
9. Changes to this privacy notice
We may update this Privacy Notice from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated notice within the App or by other means.
10. Data retention
We retain your personal data for as long as it is needed for the purposes described above and for the duration of our contract with the business operating your loyalty programme. Customer data stored in our database is deleted within two days after cancellation of that business's subscription.
11. Contact us
If you have questions, concerns or requests regarding this Privacy Notice or our privacy practices, contact us at info@theloyaltyapp.eu or call +971 58 686 1475.
By using the App you acknowledge that you have read, understood and consent to the collection, use and disclosure of your information as described in this Privacy Notice.