Features

Everything the app can do, listed

Four groups of features. You pick what goes in yours during the setup appointment, and you can change the selection later within the limits of your plan.

How the app is put together

Every theloyaltyapp.eu app is assembled from four configurable groups. The top section carries your identity and the barcode scanner. The middle sections are the industry modules, and they are what makes a café app different from a real-estate app. The bottom buttons are the roughly thirty navigation options along the base of the screen. The back end is the web office where you run inventory, tiers, gifts, coupons and campaigns. Your plan sets how many middle sections and bottom buttons you can switch on.

Group one

Top section

The part of the screen that has to look like you within half a second of opening. Colours, logo, slogan, the name you give your points, and the scanner that turns a till receipt into a balance.

Handwritten price tags on a deli counter beside a cake stand

Colors

Match the app palette to your brand so the whole thing looks like you, not like us.

Logo

Your logo sits in the top menu on every screen.

Slogan

Your line, under your mark, on the home screen.

Rewards name

Call your points whatever your customers already call them.

Scan barcode

Scan receipts, products and coupons to collect points at the till.

Tier colours

Give each membership level its own colour so status is visible at a glance.

Cart

A normal shopping cart for apps that sell as well as reward.

Favourites

Customers bookmark the products they come back for.

Group two

Middle sections

The modules that make the app specific to your trade: buying, redeeming, menus, listings, events, competitions, reservations, appointments, sampling schedules, recipes, shifts and lunch. There are twelve industry presets; the full catalogue is on the industries page.

Standard modules

Buy, Redeem, Events, Competitions, Directory, Locations, Specials, Promotions, Reservations, Appointments.

Industry modules

News, Menus, Community guidelines, My services, My shifts, Listings, Open house, Agents, Developers, Recipes, Sampling today, Where to buy.

How many you get

Three on Intro, six on Basic, eight on Premium, unlimited on Dedicated. Middle sections can be swapped as your business changes.

See the modules chosen for each industry

Group three

Bottom buttons

Around thirty options for the navigation bar. Five on the Intro plan, eight on Basic, eighteen on Premium, unlimited on Dedicated.

Home

The main screen, one tap away from anywhere.

Profile

Account details and preferences, managed by the customer.

Activity

Points earned, points redeemed, current balance.

Transactions

Full history of what was bought and what it earned.

Buy now

Straight into a purchase without leaving the app.

Redeem

Turn points into gifts and benefits.

My barcode

The member's own code, ready to scan at the counter.

Scan

Point the camera at a barcode or QR code and collect.

Catalog

The whole product range, browsable.

Find us

Stores and branches on a map, with directions.

Refer & earn

Members invite friends and both sides get rewarded.

Our rank

Progress and status inside the programme.

Earn points

Surveys and feedback that pay out in points.

News

Announcements and updates, pushed to the people who care.

Documents

Manuals, price lists, certificates, downloadable.

Community rules

The guidelines members agreed to.

Donations

Members give points or money to causes you support.

Web link

A shortcut to anything you already run on the web.

My services

Personalised services for each member.

My shifts

Rotas and schedules for staff-facing apps.

My tasks

Assigned work, tracked to completion.

Appointments

Bookings with confirmations and reminders.

Reservations

Tables, tickets and slots, reserved in the app.

About us

Who you are, in your own words.

A phone running the loyalty app held over a shop counter next to the till tablet

Group four

Back end and CRM

The web office. Customers, inventory, tiers and the gift automations that run without anybody remembering a birthday. This is where most of the actual work happens after launch, and it is included in every plan.

CRM

Full customer records: who they are, what they buy, what they are owed.

Inventory

Stock and pricing, controlled from one back office.

Stock by location

Per store, per warehouse, per branch.

Customer tiers

Levels, colours and bonus-point rules you define.

Push notifications

Personal messages straight to the phone, sent from the back end.

Email marketing

Campaigns to your own member list.

Discounts

By product, by group, by category.

Coupons

Issued to a person, a segment or everyone.

Receipt barcode

Scan the receipt, credit the points. No integration required.

Conditional bonus

Repeat points on scans, with a frequency cap you control.

Sign-up gift

A welcome present the moment somebody joins.

Birthday gift

Automatic, on the day, without anybody remembering.

Name day gift

The same, for markets where name days matter.

Anniversary gift

Marks how long somebody has been a member.

Long-time customer gift

Recognition for the people who never left.

Purchasing

Buying and distributing the gifts people redeem.

Recently added

New in the platform

Proximity-based order acceptance

Set how far a customer's phone can be from the nearest store before an order is accepted. Keeps delivery and pickup logistics inside a range you can actually serve.

Calendar, attendance and leave

One system for schedules, attendance and leave requests, so staff coordination stops living in a group chat.

Task management and quality control

Assign work to employees, track progress, and hold a standard for how the job gets done.

Reservation and appointment payments

Take payment when the booking is made. Fewer no-shows, less chasing.

Customisable fonts, intro image and music

The first three seconds of the app are yours: typeface, splash image, sound.

Customer, product and employee reviews

Collect feedback on all three, and find out which products and which people are carrying you.

Where the money goes

Customers order in the app and pay with Google Pay or Apple Pay. Stripe processes the payment. The funds land in your own bank account. theloyaltyapp.eu never stores or holds card data, which is also what keeps your compliance surface small.

POS and API integrations

1

Customer pays

In the app, at the counter or for delivery.

2

Stripe

Google Pay or Apple Pay, processed and encrypted.

3

Your bank

Settled to your account, not held by us.

Next step

See it configured around your business

In the demo we build a working app for your actual trade, with your sections and your rewards, so you are judging your app rather than a screenshot of somebody else's.