Customer loyalty
Reward the people who already buy from you, and give them a reason to come back before they drift to whoever is nearer.
Loyalty apps · UAE · Greece · Cyprus
Your shop deserves its own app. Not a punch card.
theloyaltyapp.eu builds the loyalty app your business would have built for itself: your name on the icon, your rewards, your rules, published on Google Play and the Apple App Store. Configured with you in a single appointment, from AED 499 a month.
Fresh & Co.
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1,240points
Ten coffees, one free
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Free flat whiteAny size200 pts
Breakfast setUntil 11:00450 pts
Birthday giftAutomaticFree
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Profile
What theloyaltyapp.eu is, in one paragraph
theloyaltyapp.eu is a white-label loyalty platform. A business subscribes, and gets a branded mobile app on Google Play and the Apple App Store plus a web back office to run it: points, tiers, coupons, automatic birthday gifts, push notifications and email marketing. The app is assembled from four configurable groups rather than written from scratch, which is why it costs from AED 499 a month instead of the price of a development project, and why it is live in days rather than months.
| Legal name | SafeIMS LLC, trading as theloyaltyapp.eu |
|---|---|
| Founded | 2020, in Cyprus |
| Deployed in | United Arab Emirates, Greece, Cyprus |
| Price | AED 499 to AED 3,999 per month, VAT excluded |
| Setup fee | None, except AED 8,000 on the Dedicated plan |
| Time to live | One setup appointment, then 2–3 days to submission |
| Payments | Google Pay and Apple Pay via Stripe, settled to your bank |
| Contract | Monthly or yearly. Cancel any time, no refund of paid time |
Four directions
Loyalty is not only for customers
The same engine runs four different programmes. Most clients start with one and add a second app later.
Employee loyalty
Shifts, tasks, lunch, recognition. The same mechanics, pointed at the team instead of the till.
Sales and CRM loyalty
Field sales people carry the customer record, the catalogue and the order in one app.
Manufacturer loyalty
Reach the person who actually consumes the product, not only the buyer who stocks it.
How it works
Three steps, and the longest one is an hour
There is no discovery phase, no wireframe round, no six-week build. You bring the checklist we send you, and we assemble the app with you on the call.
Setup checklist
7 of 10 done
12
34
56
78
910
Logo, slogan, colours, points name, product list, locations, tiers, rewards, staff accounts, store listing text.
1
Subscribe
Pick a plan, or call us and we will tell you which one you actually need.
2
Configure it together
One appointment. We build the app around your business while you watch, choosing sections, rewards and rules.
3
Publish
We compile and submit to both stores. Google usually clears in 2 to 4 days, Apple in 3 to 6.
The anatomy
An app in four parts
Every app is built from the same four groups. What changes between a café and a real-estate agency is which modules go in the middle.
1
Top section
Colours, logo, slogan, the name of your points, barcode scanning, tier colours, cart and favourites.
See the list
2Middle sections
The industry modules: Buy, Redeem, Menus, Listings, Events, Competitions, Reservations, Appointments and more.
See the list
3Bottom buttons
Around 30 options. Profile, activity, my barcode, refer & earn, my shifts, donations, news, documents.
See the list
4Back end and CRM
Inventory, tiers, coupons, discounts, automatic birthday and anniversary gifts, push, email marketing.
See the list
Industries
Built for counters, not for boardrooms
Twelve industry configurations, each with its own set of middle sections.
Restaurants
Online ordering, menus and dining events, with points that bring people back on a Tuesday.
Cafés
The digital version of the card you were stamping by hand, minus the card.
Boutiques
Small rooms, high margins, regulars who deserve to be recognised by name.
Employee apps
Same engine, pointed inward: shifts, lunch, recognition and an employee of the month who is actually announced.
Supermarkets
Weekly deals, sampling schedules and recipes, tied to a points balance that survives the checkout queue.
Pricing
Four plans, no setup fee on three of them
Switch to yearly billing and the price drops by 40%. Cancel whenever you like; the subscription simply runs out at the end of the paid period.
Prices in UAE dirhams, VAT excluded. † Custom modules and integrations are quoted separately.
Intro
One app, one location. The whole thing, just smaller.
AED 499 5,988
per month, VAT excl.
- 1 mobile app, published under your brand
- 1 location / store
- Unlimited products
- Up to 3 middle sections, 5 bottom buttons
- Google Pay and Apple Pay
Basic
Three locations, bookings and email marketing.
AED 999 11,988
per month, VAT excl.
- 1 mobile app, 3 locations / stores
- Up to 6 middle sections, 8 bottom buttons
- Reservations and appointments
- Email marketing
- 3 store users / 3 admins
Premium
Two apps, employee and CRM features, integrations.
AED 1,999 23,988
per month, VAT excl.
- 2 mobile apps, 15 locations / stores
- Up to 8 middle sections, 18 bottom buttons
- Employee features and CRM features
- Reservations and appointments
- API and POS integrations †
Dedicated
Your own server, your own rules. Setup fee AED 8,000.
AED 3,999 47,988
per month, VAT excl.
- Dedicated server, up to 5 mobile apps
- Unlimited locations, sections and buttons
- Unlimited store users and admins
- Custom module development †
- API and POS integrations †
Evidence
Why rewards work at all
Loyalty schemes are not sentiment. They are the cheaper half of the arithmetic between keeping a customer and finding a new one.
5×Acquiring a new customer can cost up to five times what it costs to keep one you already have.
2–3 daysFrom the end of your setup appointment to submission on both app stores.
AED 499The monthly price of a published, branded app on the Intro plan.
2020The year the company was founded, in Cyprus.
Where we are
Three offices, one platform
Dubai for the Gulf, Thessaloniki for engineering, Nicosia where the company was registered in 2020. Whichever number you call, you reach people who have set up these apps themselves.
Dubai
United Arab Emirates
Wafi MallDubai, United Arab Emirates
+971 58 275 2941
uae@theloyaltyapp.eu
Sales, onboarding and setup appointments for the Gulf.
Thessaloniki
Greece
11 KM Thessaloniki-KilkisThessaloniki, Greece
+30 2310 784400
greece@theloyaltyapp.eu
Product engineering and the team that fine-tunes every release.
Nicosia
Cyprus
Kiniras 4C, GeriNicosia, Cyprus
+357 22 485690
cyprus@theloyaltyapp.eu
Where the company was founded in 2020. Accounts and contracts.
Questions
The things people ask on the first call
What is theloyaltyapp.eu?
It is a service that gives a business its own branded loyalty app on Google Play and the Apple App Store, plus a web back office to run it, for a flat monthly subscription. The app carries your name, your logo and your rewards, not ours.
Do my customers download an app with my name on it?
Yes. The app is published under your brand, with your logo, colours, slogan and the name you choose for your points. It is not a shared multi-merchant rewards network.
Do I need a POS integration to make it work?
No. Points can be collected by scanning the receipt barcode or the member's own barcode, which works with the till you already have. POS and API integrations are available on the Premium and Dedicated plans and are quoted separately.
How do customers pay inside the app?
With Google Pay or Apple Pay. Payments are processed by Stripe and settle into your own bank account. theloyaltyapp.eu does not store or hold card data.
Which countries do you operate in?
The app is deployed in the United Arab Emirates, Greece and Cyprus, with offices in Dubai, Thessaloniki and Nicosia. Master agreements for further countries are under discussion.
Next step
A free demo, and a free app to keep
Book a slot and we will show you the back office, build a working app around your business during the call, and leave you with something you can hold. No contract at that stage, no card details.